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IMPORTANCE OF BRAND EVENTS: Why they are so effective in creating a brand identity and a key strategy for business growth

Updated: Jul 8


In the rapidly evolving business landscape, establishing yourself as an industry thought leader is a powerful way to differentiate yourself. That's why Power Forum Africa is introducing POWER TALKS - an events/webinar platform for our members, allowing you to leverage our ticketing and virtual meetings infrastructure to host (free or paid) events, webinars or online courses seamlessly. Here’s why using the POWER TALKS platform to position yourself as a thought leader is crucial for business growth.


1. Building Credibility and Trust

By hosting events, webinars or online courses, you position yourself as an expert in your field. Sharing your insights and knowledge in a professional, well-organized setting demonstrates your expertise, helping to build credibility and trust with your audience. When people see you as a thought leader, they are more likely to turn to you for advice and solutions, ultimately leading to increased business opportunities.


2. Showcasing Your Brand

Participating in events is an excellent way to showcase your brand. The seamless integration of our ticketing and virtual meeting infrastructure ensures a professional and smooth event experience, allowing you to highlight your company's values, culture, and expertise effectively. By consistently delivering valuable content and demonstrating your thought leadership, you can enhance your brand’s reputation and visibility, attracting more clients and partners to your business.


3. Generating Leads and Opportunities

The platform is designed to maximize lead generation. Attendees who are interested in the topics you cover are likely to be potential clients or partners. The streamlined ticketing and registration process ensures that you can easily capture and engage with these leads during and after the event. Additionally, thought leadership events attract media attention, providing further exposure and potential leads.


4. Staying Ahead of the Curve

Involvement in industry events helps you stay ahead of the curve. By using Power Forum Africa’s platform, you can easily organize and participate in events that keep you informed about the latest trends, technologies, and best practices. This knowledge allows you to adapt your strategies and offerings, ensuring your business remains competitive and relevant in the market.


5. Inspiring Innovation

Being a thought leader means constantly seeking new ideas and innovative solutions. Events hosted on Power Forum Africa’s platform are a breeding ground for inspiration and creativity. By participating in these gatherings, you can spark new ideas, gain insights from others, and apply innovative concepts to your business. This continuous innovation is vital for business growth and sustainability.


In conclusion, hosting virtual events and webinars offer an unparalleled opportunity to establish yourself as an industry thought leader. By leveraging our ticketing and virtual meeting infrastructure, you don't need to break the bank to host virtual events or webinars.


To create an event;

  • After reserving your date & time, log onto your member account on www.power-forum.com and go to "my events" on your account

  • Fill in your event details including the date & time slot you reserved on our calendar scheduler then hit the SUBMIT button. We will review the application and approve/decline within 24 hours.


Embrace the power of Events with POWER TALKS, your ultimate events platform.



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