Course outline
Data is the biggest underutilized asset in most organizations.
In this course, you’ll learn how to collect, organize, and analyze your business data, transforming it into actionable insights that fuel better strategies, improved operations, and increased profitability.
~No technical experience required~

Building a Data-Driven Foundation
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Week 3: Understand marketing data, create marketing funnels for your organization to track and give you real-time data about your customer journey enabling you to optimize lead generation.
Week 4: Learn how to calculate using Google Sheets/Excel Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLV) to optimize your marketing campaigns & improve ROI.
Week 5: Create tools using Google Data Studio to measure & analyze customer retention & product performance.
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Operational Efficiency Mastery
Week 6: Create tools using Monday.com to track employee performance, task completion and efficiency.
Week 7: Build an operational efficiency tracker to monitor workflow & reduce bottlenecks.
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Financial Modelling
Week 9: Understanding cash-flow & creating a cash-flow forecast for your organization.
Week 10: Develop a template to forecast your finances with scenario analysis.
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Executive Strategy and Bootcamp
Week 11: Strategy simulation to optimize your business performance using real-world data.
Week 12: Graduation Dinner & Executive roundtable discussion.
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Tools you will learn:
Google data studio, Google sheets, Excel, Monday.com, Asana.